How to Convince Your Clients that 3D Renders Are a Great Investment
Time-saving, detail-oriented, and eco-friendly. It’s how one can describe 3D renders. Reveal their value to your clients and unlock the benefits for everyone.
As an interior designer, you have to convey your concept of an interior space as realistically as possible.
But this is not always an easy task.
Explaining complex ideas verbally is often impossible.
Complex projects need implementation control.
It can be stressful to fulfill a client’s suggestions and requirements, which means more meetings.
Clients can be indecisive and sometimes not agree with the final result. Or they may be surprised by the outcome when they expect it to look different.
But there’s a way around this.
3D rendering is the safest way to client satisfaction. It enhances mutual understanding and helps save time and money.
To keep them happy and avoid losing precious time, it’s best to convince your client to invest in 3D renders. They can see what their future space will look like and tweak it in any way they prefer to match their needs.
But not all clients want to invest in 3D renders. Many of them consider the service costly and may not even understand its benefits.
This article shows how you can convince a client to go for 3D rendering by providing valuable information about the service.
Seven Tips for Convincing Your Client to Invest in a 3D Render
There are many benefits of 3D renders. As an interior designer, you’re most likely aware of them. However, you may find it challenging to convince a client to invest in something they know little about.
Luckily, the process is not as hard as it seems. All it takes is the right approach and ensuring they understand how the service benefits them.
Here are seven tips for convincing your client to invest in a 3D render.
Tip #1 – Point Out that It Saves Time and Money
The first benefit of 3D renders is that they are tremendous time and money savers. You want to make sure that the client understands this.
Ordering a 3D visualization is much cheaper than creating one from real furniture or having it partially built. This is especially true if the client is to request changes, which is often the case.
This software also helps save money on expensive rebuilding and reshaping costs.
Many clients are afraid that the service may cost too much. Let them know that rendering prices have dropped considerably over the past years, especially if they want to try different color schemes in one room.
Tip #2 – Offer Various Custom Solutions
With access to interior design right from the start, both the designer and the client can suggest ideas. This builds a healthy relationship and enhances the value of the service.
3D design lets the creator come up with customized solutions to fit a client’s needs. Also, you can propose ideas to make the most of the project and introduce elements that can enhance the project impact.
When hiring an interior designer, clients primarily think about how the end project will look like. As a designer, you can go much further and provide them with ideas they may have overlooked.
Like an eco-friendly space, refined furniture, or an extra room – the possibilities are limitless.
However, you always have to take their wants and needs into account. You can do so by learning about their lifestyle, habits, personality, etc. Implementing these elements with a 3D design will result in a perfect match for the client.
Tip #3 – Note that the Client Can Visualise Their Space Perfectly
3D rendering software can help a client see the project’s décor, material, and colors. It’s a whole new experience for them to visualize how some ideas work in real space.
They can easily tell you if the design is just what they had in mind or that you should come up with a new idea that works better for them.
Of course, always let the customer know that you use authentic furniture images, textures, colors, and materials for 3D visualizations.
Tip #4 – Involve the Client in the Process
The first impression is of the utmost importance in any relationship, including that with your client. You want to make sure that the client feels like they’re a part of the process right from the start.
This will create trust between the two of you. Listen to them, show that you understand their needs, and reassure them that your vision and their ideas can lead to a beautiful project.
Also, working directly with the client and making changes on the go is great for building a healthy client relationship.
Once a client feels like they own the design, you won’t have to worry about selling it anymore.
You can customize the design in real time during meetings for the client to see and make sure that they are satisfied with the proposal. This will, in turn, save a lot of time, avoid lengthy email exchanges, and speed up the decision-making process.
To achieve this, always have your laptop ready during the meeting. Show them the 3D view with freshly made changes so they can validate them.
Tip #5 – Show How 3D Renders Proactively Resolve Issues
3D renders can be used for modelling structural, architectural, and mechanical systems all at once. With 3D rendering, clients benefit from having the design reviewed by all decision-makers before the construction. This means that potential problems and flaws can be spotted early on.
This can save them a lot of money, avoiding subsequent changes to an erected structure.
Tip #6 – Ensure Clear Communication
Using 3D renders to showcase your work help prevent misunderstanding. The client can see all the details before construction starts. They can be confident that they understand your vision to the smallest details and that the two of you are on the same page.
With typical 2D plans, many things come down to guessing and imagining what each of you has in mind. So, make sure the client understands how beneficial 3D photorealistic visualization is in this regard.
As you get to the first meeting with the client, let them know that 3D renderings will create room for mutual understanding.
Also, you can show different perspectives of the same room and ask their opinion. The goal is to showcase what they’ll end up with when the work is finished and remove any chance of disappointment.
This approach further reinforces the trust between the designer and the client.
To achieve this clear communication, make sure to use 3D renderings at all times during the conceptual design process.
As you finish a meeting, you’ll want to stay in touch. You can email them the designs you’ve showcased or revised. It’s a great way to keep in contact during the project.
The best way to keep in touch is to create a shared folder that they can access whenever.
If you’re still negotiating, make sure to mention that they will have this ability if they decide to go for 3D rendering.
As you communicate with your client, you want to take their opinion to heart, as long as it follows building standards, of course. You want to keep an open mind and take some of their ideas and turn them into something extraordinary.
Reaching a compromise is what will keep the relationship healthy and communication clear.
Tip #7 – Challenge the Client
When you’re confident about your design and stand behind its quality, you can challenge the client. Let them know that you take full responsibility for the end product. If they’re unhappy with it, you can create a new design using their ideas.
The client will be able to walk away happy either way. By offering a crystal-clear, detail-oriented 3D rendering, chances are that it’ll never get to a phase where they’re not satisfied.
Bringing 3D Renders Closer to Clients
Many clients turn down 3D rendering services due to the high prices and a lack of understanding. However, once you explain to your clients that there’s nothing but benefits, it makes the job easier for both of you.
Be patient in explaining how 3D photorealistic visualizations are beneficial. They help save money and time, enable customized solutions, and bring their dream structure to life even before construction. Additionally, let them know that they’ll be part of the process all along and that 3D renderings play a significant role in identifying issues early on. Above all, 3D rendering services make sure everyone’s on the same page, enabling clear communication.
If you want to bring your interior design to the next level with professional 3D rendering services, we’re here to help. Just book a strategy call with Duke Renders at https://www.dukerenders.com/call.
