How 3D Renders Are Helping Arditi Design Grow
3D renders are the best way of presenting your interior design.
And they can make the design process so much more efficient.
Designed by: Arditi Design
3D Image by: Duke Renders
I’d like to open this article by sharing the story of my client Rozit. She’s an interior designer who’s found 3D renders supremely helpful with her client presentations and studio workflow.
Turkish by birth, Rozit moved to the US to study and graduated from the Rhode Island School of Design where she studied furniture design.
She started as a furniture designer before maturing into a CAD drafter and project manager. She’s now behind Arditi Design, a small design studio based in New York.
When the masses started moving out of Brooklyn and Manhattan to the suburbs in mid-2020, Rozit received a surge of new work, including bigger projects and rendering demand.
Before she came to us for help, Rozit would just present CAD drawings and furniture plans to her clients. She’d bring the actual materials to a client and do her presentation.
Her workflow was challenging and inefficient, to say the least, and her clients had a hard time visualising what the furniture would look like. And since she had to do most of her meetings via Zoom, things became even murkier.
However, with the help of 3D renders, Rozit could present design solutions to her clients effectively. Happily, this significantly cut down the time needed to explain every detail to her clients.
These are just a couple of benefits Rozit was able to realise with 3D renders. The following will go over everything else that prompted Rozit to incorporate this technique into her workflow.
The Six Ways Rozit Benefited from Renders
#1 - Giving Clients Options Faster
3D renders allow designers to come up with solutions a lot faster than with CAD drawings, furniture plans, and material samples. Rozit has a funny client anecdote with regard to this.
Not that long ago, when her design team took up a major kitchen rendering project, Rozit did a walkthrough in the house and heard her client say:
“We really hate this kitchen. What can you do to change it?”
Rozit told them to give her some time and promised that the next time the client saw the kitchen, it would be a brand new space that looked and felt much better.
We did the rendering based on Rozit’s specifications, which she then sent off to the client.
The result? The client accepted all design changes and simply adored every bit about the design. The husband said:
“Whenever I have a rough day at work,
I can just pull up the render and look at it to
take the stress away.”
This goes to show how powerful 3D render can be. They can make your clients feel happier and more confident about your design.
#2 - Quick Decision-Making Process
Before 3D rendering, a design studio had to send all specifications to the company that’s doing the renders. In Rozit’s case, that was us. She sent us everything from the faucets to the doorknobs and furniture.
This means that she had to make decisions a lot earlier prior to sending the design to rendering. That allowed Rozit and other designers we work with to move faster within a project.
Before you get to the rendering stage, it’s critical to present the client with a general idea. After that, you can select and finalise the fixtures to proceed with the rendering.
In essence, this workflow speeds up your decision-making and the entire design implementation process.
Previously, Rozit sometimes chose kitchen cabinets and wallpapers only when builders started working on them. She’d choose all the other fixtures when construction was underway.
Today, she’s fast-tracked the process and begun designing much sooner to ensure she has everything in advance. When the builders come in, every detail would be ready so there’s far less downtime on the site.
#3 - Reduced Back and Forth
With some clients, revisions can turn into a nightmare. Designers who have yet to adopt 3D renders know it all too well.
But why is there so much back and forth?
When you present with samples, clients don’t really know how it would look in their house. For example, if you show them tiles or wallpapers, the client often can’t visualise if the sample will be a good fit for their home.
And it’s not just about the details. Seeing what the whole room would look like when it’s done enables clients to make revisions on the spot.
Instead of spending days or weeks going back and forth, the design could get approved in as few as two renders. That can happen within 24 hours of a change request.
More importantly, this saves a lot of design time, which may allow you to take on many more clients and projects.
#4 - More Confidence with Bolder Ideas
As said, 3D renders help a client visualise the design well before the construction stage. As a result, designers can go bold in the design stage as 3D rendering makes it much easier to present the idea to the client.
Just think about how hard it would be to present and explain a daring design with a CAD drawing.
By contrast, 3D renders allow you to directly share your vision with clients. The renders can be highly inspiring for both the client and the designer. You can also be relatively certain that your client will not freak out when they see the finished product.
At times, a client may approve a bold idea only to end up feeling underwhelmed by the end results. In that case, the designer might have no choice but to change something, or a number of things, to placate the client. That’s unnecessary work that you might be able to avoid with 3D rendering.
Designed by: Arditi Design
3D Image by: Duke Renders
#5 - Providing Clients with Teasers
Imagine working with a client on a kitchen remodelling project where they’ve been using the kitchen for a while. You arrive on the spot and proclaim:
“You’re going to get a 3D render to find out exactly how it looks and feels.”
In doing that, you’re giving the client something more exciting than a drawing or verbal explanation of what you have in mind. When clients are excited, they become more involved and trusting of the designer.
How does that excitement translate to the actual project?
Before a client gets to inspect the renders, they’re kind of lost. No drawings and materials will ever work as well.
As soon as a client lays eyes on the renders, their perception of the project changes completely. Every design element begins to make sense and fit into the project. The designer can go on to say:
“A couple of months from now, this is what your kitchen will look like.”
In the vast majority of cases, clients will be amazed and impressed by what they see in the renders. You’re showing them the future so there’ll be much less hesitation.
Your client can breathe a sigh of relief and wait for it to happen with high anticipation.
#6 - New Opportunities for Business Growth
As mentioned, 3D rendering can markedly shorten your design cycle, making it so much easier to grow your studio.
As demonstrated by Rozit, you’ll be able to take on more clients and expand your team as a result. With 3D renders, your clients are likely to perceive your services as more valuable.
For instance, Rozit now charges a flat fee for her designs, which includes CAD drawings and 3D renders, and it was quite a bit higher than what she was able to bill in the past.
Your status as a full-service design studio sets you apart. It conjures up a more professional design team in the mind of your clients, who will likely admire the efficiency of your workflow and would not hesitate to refer your company to others.
Do you know what happens when clients show your 3D renders to friends and family? They become like a public billboard for your services, all without you having to spend anything extra on marketing.
In 3D Renders We Trust
Are you anxious to get your first 3D render so that you can wow your client?
Before that, I’d like to touch on a few key points.
On the part of the designer, 3D rendering speeds up the whole process and makes it more efficient. It pushes you to come up with design choices much sooner and have everything ready before construction.
More importantly, you minimize the odds of clients having second thoughts after construction. If they don’t like something, it’ll be easy to change the 3D model.
Moreover, 3D renders help you build rapport and get clients excited about a project. In return, they’ll be ready to evangelize about your work and how much you helped them transform the look and feel of their home.
With that said, getting into 3D rendering isn’t as easy as it seems. Book your strategy call with Duke Renders and we’ll be happy to guide you through it.
At Duke Renders, we take your design ideas and turn them into photorealistic 3D renders. That means you can see what your ideas will look like before you take the first steps towards transforming a room.
